Emma Stone in « Coeur Battant »

Emma Stone is starring in the new Louis Vuitton campaign for their perfume Coeur Battant. Emma also talked using fragrance to get into character for Vogue. Read it down below:

There is no detail that escapes Emma Stone when she’s preparing for a role. In fact, determining what her character smells like is one of her favorite parts of the process. “I’ve been using fragrance to help me define each character I’ve played since I was 16,” explains the Oscar-winning actress. “Even now, I can smell that scent and be taken straight back.” It’s a notion that extends off screen, too. “My sense of smell is super-strong—maybe overcompensating for my terrible eyesight?—so scent has always been the quickest sense-memory for me,” she explains. “I remember most of the time periods in my life through scent.” Continue reading


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